Online Kentucky Real Estate Classes

First things first because you’re probably thinking what does the value of a dollar have to do with selling real estate in Kentucky. What is the falling dollar that you keep hearing about on the news? It’s the exchange rate when you take a dollar bill and convert that into a different currency. If you’ve ever traveled abroad, you’ve likely had to exchange “American Dollars” for the local currency. When I was in Australia a few years back, the exchange rate was almost 2 to 1 so for every American dollar, I received two Australian dollars. That made it a very good trip because my money went farther and I could afford more stuff. I even thought about buying a home there because of the favorable exchange rate.

Today, the opposite is true and that’s where you can make money. The dollar is falling so the exchange rate is lower than it was with virtually every country. In fact, for the first time in history a Canadian dollar is on par with an American dollar (In 2001 you’d get 65 cents American for every Canadian dollar) but today it’s almost a one to one exchange. What does this mean? Foreigners can more easily afford to buy property/real estate in the United States because they are getting good “exchange” rates on their money.

How do you capitalize on this trend? It’s very simple. You advertise in foreign countries with populations that might find affordable Kentucky real estate attractive.

How do you advertise? By using online websites like Google. When using Google AdWords, you can choose which countries your ad will appear in. If you want your ads to come up on web-pages of computer users in Canada, that’s not a problem. By the way, Canada is not the only country you might want to target, but there is money to be made today in selling property to people from other places. 

Keep in mind, there’s nothing more American than making money. Willie Sutton robbed banks because he said “that’s where the money is”. If you want to sell property, you need to find “where the buyers are” and in a lot of cases potential buyers are not currently living in America, but with a little prompting and a very good exchange rate, they might just consider it.

Todd (Renegade) Thornton